Privacy Policy

Last updated: February 15, 2026

Privacy Policy

Last Updated: February 14, 2026
Effective Date: February 1, 2026

ScoresFooty (“we,” “us,” “our,” or “Company”) operates the scoresfooty.com website and related services (collectively, the “Service”). This Privacy Policy explains our practices regarding the collection, use, and disclosure of your information when you use our website and services.


1. INFORMATION WE COLLECT

1.1 Information You Provide Directly

Account Registration & Email Signup

  • Name, email address, password (if you create an account)
  • Preferences for favorite teams, leagues, or players
  • Any information you provide in comments, surveys, or feedback

Communication

  • Messages you send us via contact forms or email
  • Comments on articles or match predictions

Payment Information (if applicable)

  • For premium subscriptions or donations: Payment details are processed by third-party payment processors (Stripe, PayPal, etc.) and we do NOT store full credit card numbers

1.2 Information Collected Automatically

Browser & Device Information

  • IP address and geolocation
  • Browser type, version, and language
  • Operating system
  • Device type (mobile, desktop, tablet)
  • Device identifiers

Usage Data

  • Pages visited, content viewed, time spent
  • Links clicked, articles read
  • Search queries
  • Referring websites
  • Date and time of visits

Cookies & Tracking Technologies

  • Session cookies (temporary, deleted when you close browser)
  • Persistent cookies (remember preferences, login info)
  • Web beacons and pixels
  • Local storage

1.3 Data from Third Parties

Advertising Partners

  • Google AdSense and other ad networks share:
    • Aggregated, anonymized data about ad impressions
    • Click-through rates
    • Your response to ads (for personalization)
    • See Section 4 (Advertising) for details

Analytics Services

  • Google Analytics 4 provides:
    • Traffic patterns, user behavior
    • Aggregated demographic data (age ranges, interests)
    • Device and browser information

Affiliate Programs

  • DraftKings, BetMGM, FanDuel share:
    • Confirmation of clicks and referrals
    • No personal information beyond what you voluntarily provide

2. HOW WE USE YOUR INFORMATION

We use collected information for:

2.1 Service Provision

  • Display live football scores, fixtures, predictions
  • Send you email newsletters (if subscribed)
  • Manage your account and preferences
  • Process transactions and payments
  • Respond to customer support inquiries

2.2 Analytics & Improvement

  • Analyze site traffic and usage patterns
  • Improve website features and performance
  • Conduct research and testing (A/B testing)
  • Create aggregated, de-identified reports
  • Understand user interests and behavior

2.3 Marketing & Communication

  • Send promotional emails (with unsubscribe option)
  • Recommend relevant content based on your interests
  • Create targeted content about your favorite teams
  • Share updates about new features

2.4 Advertising & Personalization

  • Display relevant advertisements through AdSense and other networks
  • Create audience segments for ad targeting
  • Measure advertising effectiveness
  • Comply with advertiser requirements
  • Prevent fraud and abuse

2.5 Legal & Safety

  • Comply with legal obligations
  • Enforce our Terms of Service
  • Prevent fraud, abuse, or security threats
  • Protect our legal rights and user safety

3. DATA SHARING & DISCLOSURE

We do NOT sell or rent your personal information. However, we share data with:

3.1 Service Providers

  • Hosting Providers: Amazon Web Services, Heroku (store our servers/data)
  • Email Service Providers: Mailchimp, Substack (send newsletters)
  • Payment Processors: Stripe, PayPal (process subscriptions)
  • Analytics: Google Analytics 4 (track website usage)

All service providers sign Data Processing Agreements (DPAs) and are required to protect your data.

3.2 Advertising Partners

⚠️ IMPORTANT ADVERTISING DISCLOSURE ⚠️

Google AdSense

Other Ad Networks (if implemented)

  • We may use additional ad networks like:
    • Programmatic display networks
    • Social media ad platforms
  • Each uses cookies and tracking pixels
  • See their individual privacy policies for your options

How Ad Personalization Works

  • Advertisers can target audiences based on:
    • Your browsing history (across websites)
    • Your interests (sports, football, betting)
    • Your demographic information (age, location, language)
    • Your device type and OS
  • We do NOT provide your name/email to advertisers
  • Advertisers see aggregated data only (e.g., “10,000 sports fans aged 18-35 in the UK”)

Your Choices

  • Most browsers allow you to disable cookies (see “Cookie Management” below)
  • You can use privacy-focused browsers (Brave, Firefox Focus) which block trackers by default
  • Note: Disabling cookies may limit website functionality

3.3 Legal Requirements

  • Government agencies (if required by law, subpoena, court order)
  • Law enforcement investigating fraud or security threats
  • We will notify you of legal requests unless prohibited by law

3.4 Business Transfers

  • If ScoresFooty is acquired or merges, your data may transfer to the new owner
  • We will notify you and provide options if material changes occur

4. COOKIES & TRACKING TECHNOLOGIES

4.1 Types of Cookies We Use

Essential Cookies (Cannot be disabled)

  • Session ID (maintain your login)
  • Security tokens (prevent CSRF attacks)
  • Preference cookies (remember language, theme)

Analytics Cookies (Google Analytics 4)

  • _ga: Identifies unique users
  • _gid: Identifies sessions
  • Collect data on pages viewed, time on site, user flow

Advertising Cookies (Google AdSense & partners)

  • Used by ad networks to:
    • Track ad impressions and clicks
    • Build interest profiles
    • Serve personalized ads
    • Measure conversion rates

Third-Party Cookies

  • YouTube embeds (if we embed match highlights)
  • Social media widgets (Twitter, Instagram feeds)
  • Ad network cookies (Google, programmatic partners)

4.2 Cookie Management

In Your Browser Settings

  • Chrome: Settings → Privacy & Security → Cookies
  • Firefox: Preferences → Privacy → Cookies
  • Safari: Preferences → Privacy → Cookies
  • Edge: Settings → Privacy → Cookies

Important Note: Disabling cookies may break functionality:

  • You may need to log in on every visit
  • Preferences won’t be saved
  • Website performance may suffer
  • Some features may be unavailable

Cookie Duration

  • Session cookies: Deleted when you close your browser
  • Persistent cookies: Remain for 6-12 months (you can manually delete)

4.3 Do Not Track (DNT)

We do not respond to DNT browser signals, as there is no universal standard. However, you can use the methods above to limit tracking.


5. DATA RETENTION

We retain your information for as long as necessary to:

  • Provide the Service
  • Comply with legal obligations
  • Resolve disputes
  • Enforce agreements

Specific Retention Periods:

  • Account Information: Until account deletion (upon request, we delete within 30 days)
  • Email Newsletter Subscribers: Until you unsubscribe
  • Analytics Data: 14 months (Google Analytics default)
  • Cookies: 6-12 months (varies by type)
  • Server Logs: 90 days
  • Payment Records: 7 years (tax/legal requirements)

You can request deletion of your account and associated data at any time by emailing [email protected].


6. DATA SECURITY

6.1 Security Measures

  • HTTPS encryption (SSL/TLS) for all data in transit
  • Password hashing using bcrypt algorithm
  • Database encryption at rest (AES-256)
  • Regular security audits and penetration testing
  • Access controls and authentication

6.2 Limitations

No security system is 100% secure. We cannot guarantee absolute protection against:

  • Sophisticated cyberattacks
  • Insider threats
  • Zero-day vulnerabilities
  • User negligence (weak passwords, phishing)

If a data breach occurs, we will notify affected users within 30 days as required by law.


7. YOUR PRIVACY RIGHTS

Depending on your location, you may have the right to:

7.1 GDPR Rights (EU/EEA residents)

  • Access: Request a copy of your data
  • Rectification: Correct inaccurate information
  • Erasure: Request deletion (“right to be forgotten”)
  • Restriction: Limit how we use your data
  • Portability: Download your data in portable format
  • Object: Opt out of processing (marketing, profiling)
  • Withdraw Consent: Revoke consent for data collection

Complaints: If you believe we violate GDPR, contact your local data protection authority (e.g., ICO in UK).

7.2 CCPA Rights (California residents)

  • Access: Know what personal information we collect
  • Deletion: Request deletion of personal information
  • Opt-Out: Opt out of the “sale” of personal information
  • Non-Discrimination: We don’t discriminate if you exercise these rights

7.3 Other Jurisdictions

  • Canada (PIPEDA): Right to access, correction, deletion
  • Australia (Privacy Act): Right to access, correction, complaint
  • Brazil (LGPD): Right to access, correction, deletion, opt-out

7.4 How to Exercise Your Rights

Email Request:

  • Send to: [email protected]
  • Include: “Privacy Request: [Type of Request]”
  • Provide: Your email address and account details
  • Timeline: We will respond within 30 days

Verification: We may ask you to verify your identity before fulfilling requests.


8. CHILDREN’S PRIVACY

ScoresFooty is not directed to children under 13. We do NOT knowingly collect information from children under 13.

If you are under 13:

  • Do not use this Service
  • Do not provide personal information
  • Ask your parent/guardian for permission first

If we discover we’ve collected data from a child under 13, we will delete it immediately.

For parents/guardians: If you believe we have collected information from your child, contact us immediately at [email protected].


9. INTERNATIONAL DATA TRANSFERS

ScoresFooty operates servers in the United States. If you access from outside the US, your data will be transferred to and stored in the US.

By using ScoresFooty, you consent to this transfer.

If you’re in the EU/EEA and concerned about US data transfers:

  • The US is not deemed to have “adequate” data protection under GDPR
  • We rely on Standard Contractual Clauses (SCCs) with our service providers
  • We conduct Transfer Impact Assessments (TIAs) under GDPR Article 46
  • You can contact us for details on our safeguards

10. THIRD-PARTY LINKS

ScoresFooty may contain links to external websites:

  • ESPN, Yahoo Sports, Goal.com, etc. (match data sources)
  • DraftKings, BetMGM, FanDuel (affiliate partners)
  • Social media (Twitter, Instagram, YouTube)

We are NOT responsible for third-party privacy practices. Review their privacy policies before sharing information.


11. MARKETING & COMMUNICATIONS

11.1 Email Newsletters

  • Subscription: You can subscribe via our email signup form
  • Frequency: We send 2-3 emails per week (match previews, articles, predictions)
  • Unsubscribe: Click “Unsubscribe” at the bottom of any email (takes effect immediately)
  • Preferences: Manage frequency/content at your account settings

11.2 Push Notifications (if implemented)

  • We may send push notifications about:
    • Live match updates (goals, red cards)
    • Match reminders (12 hours before kickoff)
    • New article alerts
  • You can disable push notifications in your browser/app settings anytime

11.3 Promotional Offers

  • We may send occasional promotional emails (new features, discounts)
  • You can opt out at any time

12. CALIFORNIA RESIDENTS (CCPA/CPRA)

Additional Disclosures under California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

12.1 Categories of Personal Information We Collect

  1. Identifiers (name, email, IP address)
  2. Commercial information (purchase history, subscription)
  3. Biometric information (none collected)
  4. Internet activity (browsing history, clicks, search queries)
  5. Geolocation (general location from IP address)
  6. Sensory information (none collected)
  7. Professional information (none collected)
  8. Education information (none collected)
  9. Inferences (profiles, interests, predictions)

12.2 Data Retention

We retain personal information for up to 24 months, except where law requires longer retention.

12.3 Rights of California Residents

  • Right to Know: Request what information we’ve collected
  • Right to Delete: Request deletion of personal information
  • Right to Correct: Request correction of inaccurate data
  • Right to Opt-Out: Opt out of “sale” or “sharing” of personal information
  • Right to Limit Use: Limit use of sensitive personal information
  • Right to Non-Discrimination: Exercising rights won’t result in discriminatory treatment

12.4 How to Submit Requests

12.5 Sale or Sharing of Information

We do NOT sell personal information for monetary consideration. However, we may “share” information with ad networks for targeted advertising purposes (which may constitute a “sale” under CCPA). You can opt out at: [Add link to opt-out mechanism]


13. DISPUTE RESOLUTION & COMPLAINTS

For Questions or Concerns:

If You’re Not Satisfied:

  • EU/EEA: File a complaint with your local data protection authority
  • USA: File a complaint with FTC at https://reportfraud.ftc.gov
  • California: File with California Attorney General
  • Other: Contact your local privacy authority

14. UPDATES TO THIS PRIVACY POLICY

We may update this Privacy Policy at any time. Changes will be effective:

  • Immediately upon posting to the website
  • If material changes, we will email you 30 days before the change takes effect

Your continued use of ScoresFooty after updates means you accept the new terms.

Check the “Last Updated” date at the top of this page to see if there have been recent changes.


15. CONTACT US

ScoresFooty Privacy Team


16. SPECIFIC ADSENTENCE NOTICE

⚠️ IMPORTANT: Google AdSense & Third-Party Advertising

What This Means For You:

ScoresFooty uses Google AdSense to display advertisements. Google and other advertising partners:

  1. Collect Your Data

    • Your browsing history across multiple websites
    • Your interests and demographics
    • Your device information
    • Your location (general, from IP address)
  2. Use Your Data To

    • Show you personalized advertisements
    • Build profiles of your interests
    • Measure ad performance
    • Prevent fraud
  3. Your Control Options

    • ✅ Manage ad preferences: https://adssettings.google.com
    • ✅ Disable personalized ads (ads will still show, but won’t be targeted)
    • ✅ Use browser privacy settings to block cookies
    • ✅ Use privacy-focused browsers (Brave, Firefox Focus)
    • ✅ Use ad blocker extensions (though we ask that you support content creators)
  4. Google’s Privacy Policy

You Are Not Anonymous:

  • Even if you don’t have a ScoresFooty account, ad networks still track you
  • Your IP address and browsing behavior are logged
  • Cross-site tracking means advertisers see your activity across the internet

Your Data Is Used For Profit:

  • We earn money when you view or click ads
  • Advertisers pay for access to your data (in aggregated form)
  • This is how we keep the service free

If You Disagree:

  • You can opt out of personalized advertising (see links above)
  • You can use an ad blocker (though we appreciate your support)
  • You can stop using the Service

FINAL NOTE

By using ScoresFooty, you acknowledge and accept:

  • This Privacy Policy
  • Google AdSense’s use of cookies and data collection
  • Storage and use of your information as described above
  • International data transfers to the United States
  • Third-party advertising and tracking technologies

Thank you for using ScoresFooty!